Database research record2012·China
Leveraging Micro Blogging to Build Trust by Community Supported Agriculture (CSA) Pioneers in China
Sarah Yixin Zhang, Zhang Zhi-xing
Journal of the Association for Information Systems
Urban Farm DB summary
This study investigates how Community Supported Agriculture (CSA) pioneers in China use microblogging technology to engage members and develop their communities. CSA is a sustainable agriculture model where members support farms and share risks, making trust-building crucial. Microblogging platforms provide farmers with a channel to communicate updates, address member problems, and facilitate interactions among CSA members, especially when frequent farm visits are not possible. The study analyzed microblog posts from China's first CSA farm.