Urban Farm DB
Research catalogue
Database research record2020·Indonesia

The LO-MO-GO Leadership Communication Style: Reveal the Uniqueness of Culture Through Messages of a "Chairwoman"

Sopian, Sarwititi Sarwoprasodjo, Aida Vitayala S Hubeis, Dwi Retno Hapsari

International Journal of Progressive Sciences and Technologies

Urban Farm DB summary

A qualitative case study examined the leadership communication style of the chairwoman of Kentagor, described as the best-performing women's farmer group in Bogor city, Indonesia, in relation to urban agriculture group activities. Based on interviews, observations, focus group discussions, and WhatsApp group documentation, her messages reflected a "LO-MO-GO" communication style combining leader-oriented, member-oriented, and group-oriented tendencies.