Marketing Strategies and Challenges of Small‐Scale Organic Producers in Central North Carolina

Urban Farm DB summary

This paper describes marketing opportunities for small-scale, limited-resource organic producers in Central North Carolina, United States. It examines farmers' markets and community-supported agriculture programs, highlighting how growers advocate and educate consumers about local agriculture. The study discusses the increasing demand for local organic food and strategies for growers to enhance community support, suggesting that alternative production and niche marketing could help sustain small-scale growers amidst farm loss and declining conventional agricultural prices.