Marketing Strategy Analysis of Green Agricultural products -- Taking Daqing of Heilongjiang Province as an Example

Urban Farm DB summary

This study analyzed marketing strategies for green agricultural products, using Daqing, Heilongjiang Province, China, as an example. It examined urban residents' consumption intentions and purchase behaviors for green agricultural products, alongside typical foreign development models. Identified problems in urban agricultural product marketing included limited target customers, lack of brand building, weak marketing strength, and low market recognition. The study proposed strategies to strengthen brand construction, optimize logistics distribution and circulation systems, and promote a big data traceability platform for green agricultural products.