Urban Farm DB
Research catalogue
Database research record2025·Serbia

MOTIVATIONAL FACTORS INFLUENCING URBAN GARDENING INTENTIONS: INSIGHTS FROM VOJVODINA (SERBIA)

Ivana Blešić, Tamara Gajić, Татjana Pivac, Milka Bubalo Živković

Ekonomika poljoprivrede

Urban Farm DB summary

This study collected data from 473 residents in three cities in Vojvodina, Serbia, using a structured survey to examine factors influencing urban gardening intentions. It found that all motivational factors significantly predicted intention, with psychological well-being being the strongest predictor, followed by healthy food, physical well-being, community engagement, and economic benefits. Women showed higher intentions than men, while younger adults (18–24) were less motivated to engage in urban gardening.