The National Initiative for Consumer Horticulture: Focusing on the Critical Role of Communication and Collaboration to Further Research, Extension, and Industry Goals

Urban Farm DB summary

The National Initiative for Consumer Horticulture (NICH), a diverse consortium of leaders in the United States, aims to provide a unified voice promoting the benefits and value of consumer horticulture (CH) by uniting national research efforts with the goals of stakeholders across industry, the public sector and home gardeners. As of this 2018 report, NICH members had set three broad goals: recognizing CH as a driver of the agricultural economy; highlighting that CH restores, protects and conserves natural resources through research and education; and cultivating healthy, connected and engaged communities through CH. Three committees (Economic, Environmental, and Community and Health Benefits), representing about 30 members, had focused on these goals over the preceding 10 months; their chairs presented results and future directions. The Economic and Environmental committees pursued campaigns to better market CH benefits and to increase environmental benefits by changing consumer behavior. After reviewing current research, the Community and Health Benefits Committee identified a gap in research specifically on the benefits of CH and personal gardening, as distinct from benefits attributed to forests, horticultural therapy, indoor atriums, community gardens, parks and other public places, and concluded that closing this gap requires strategic collaboration among a more diverse group of industry representatives, specialists and scientists.