企業の農業参入と都市農業ビジネス
佐藤 光泰
NOMURA Food & Agri Business Review Vol.14
Urban Farm DB summary
A Nomura Securities Food & Agri Business white paper presenting revenue simulations and cross-sell strategies for rental-farm businesses as urban agriculture entry opportunities for real estate and service firms, discussing private developer kitchen-garden business models.
Key points
- 1The paper explores opportunities for corporate entry into urban agriculture, particularly for real estate and service firms.
- 2Rental farm businesses are highlighted as a primary avenue for corporate engagement in urban farming.
- 3Revenue simulations are provided to assess the economic viability of rental farm operations.
- 4Cross-sell strategies are outlined as a method to enhance the profitability of urban agriculture ventures.
- 5Various business models for private developers in citizen-driven kitchen garden projects are discussed.
Abstract and stored text
AI-generated summaryThis white paper by Nomura Securities Food & Agri Business explores the opportunities for corporate entry into urban agriculture. It specifically examines how real estate and service firms can engage in urban farming businesses, focusing on rental farm operations. The paper presents revenue simulations and outlines potential cross-sell strategies to enhance profitability. Furthermore, it discusses various business models for private developers involved in citizen-driven kitchen garden projects. This analysis aims to provide insights into the economic viability and strategic approaches for businesses entering the urban agriculture sector.
This is an AI synthesis from the stored record, not the original abstract. Check the original before quoting.
Why it matters for urban farming
This paper is highly relevant for citizens involved in urban farming as it sheds light on the increasing involvement of corporations, especially real estate and service firms, in creating and managing urban farm spaces. For urban farmers, this could mean more accessible and professionally managed rental farms or community gardens, potentially offering enhanced facilities and services. Understanding the business models and strategies, such as cross-selling, can help citizens anticipate future developments in urban farming infrastructure and services, and potentially influence how these corporate-backed initiatives can best serve community needs and foster sustainable urban agriculture.