Database research record2007·South Korea
주말농장 이용자의 충성도에 따른 서비스품질 인식
이민수, 박덕병, 이응철
농어촌관광연구
Urban Farm DB summary
An empirical study of 294 allotment garden users in South Korea revealed gaps between experienced and expected service quality levels. Functional quality appears to be a very important facet of perceived service, and the study concluded that governmental supports should concentrate on facilitating technical service quality, especially for toilets and cafeterias.