「農耕體驗型」與「遊憩型」市民農園之產品/服務策略之分析

Urban Farm DB summary

This study examined visitor characteristics, recreation motives, experiences, and satisfactions in Taiwanese citizen farms, and analyzed product service strategies. It found significant differences in visitor characteristics and visiting patterns between "Farm-practices-oriented" and "Recreation-oriented" types of citizen farms. The paper discusses product service and marketing strategies for both types based on these empirical findings.