市民農園服務品質、整體滿意度、續約意願與推薦意願之研究－以台中縣市為例

Urban Farm DB summary

This study surveyed 180 participants from five city farms in Taichung, Taiwan, between March and April 2004, to assess service quality, satisfaction, and intentions. While perceived service qualities were generally good, overall satisfaction was rated as "slightly satisfied," and renewal and recommendation intentions were rated as "slightly agreed," indicating significant room for improvement. Service content and management had significant effects on overall satisfaction, management on renewal, and service content on recommendation.