Organic Oreos Versus the Family Farm: The Mainstreaming of Big Box All-Natural Products and the Confused Consumer

Urban Farm DB summary

This study investigates consumer understanding of food labeling and the marketability of authentically healthy, organic foods from independent farms. Conducted in Boulder, Colorado, it explores potential confusion between "organic" and "natural" products and reasons for participation in community supported agriculture programs. Findings suggest that a misperception between the terms "organic" and "natural" may not exist, but distinguishing them remains important.