Participatory Communication and Affecting Factors on Empowering Women Farmers in The Urban Farming Program at Bogor City and Bogor Regency
Selly Oktarina, Sumardjo Sumardjo, Ninuk Purnaningsih, Dwi Retno Hapsari
Nyimak Journal of Communication
Urban Farm DB summary
An explanatory survey study analyzed participatory communication among women farmers in the urban farming program in Bogor City and Bogor Regency, Indonesia, and the factors affecting it. Using a quantitative approach supported by qualitative data, data were collected from 231 women farmer respondents via cluster sampling across urban, semi-urban and rural clusters, and analyzed using scoring, difference tests, and structural equation modelling (SEM). Results show that the level of participatory communication in the urban farming program was medium, as measured by dialogue atmosphere, dialogue participation, and degree of convergence. Factors significantly influencing participatory communication were respondent characteristics, champion/facilitator competence, exposure to media communication, and institutional support.