Pemanfaatan Media Sosial Untuk Pemasaran Hasil Urban Farming Pada Kelompok Tani Wanita

Urban Farm DB summary

A descriptive quantitative study examined efforts to promote social-media marketing of urban farming produce as part of poverty reduction and urban agriculture system strengthening in Tasikmalaya City, Indonesia. Using questionnaires, documentation, and field observation with the Mawar Bodas women farmers group, the study found that group members gained understanding of social media use and took the initiative to sell their harvests via social media alongside in-person sales, which made members' time use more efficient.