Urban Farm DB
Research catalogue
Database research record2023·Indonesia (Denpasar)

Pemanfaatan Pemasaran Digital sebagai Media Penjualan Produk Pertanian Perkotaan oleh Kelompok Tani Empelan Terbin

Kadek Dwi Pradnyani Novianti, Ni Kadek Sukerti

WIDYABHAKTI Jurnal Ilmiah Populer

Urban Farm DB summary

This community service activity focused on the Empelan Terbin Farmer Group in Denpasar City, which practices urban agriculture but faces challenges in distributing and selling its produce. The group's agricultural products were often only shared locally or discarded due to excess harvest, indicating a lack of effective sales channels. To address this, the activity provided training and assistance in digital marketing via Facebook to help the group introduce its products to a wider audience and generate profit for sustainable land management.