Pembuatan Aplikasi Mobile Untuk Meningkatkan Proses Pemasaran dan Penjualan Hasil Urban Farming, Kelurahan Balearjosari, Kota Malang

Urban Farm DB summary

A survey of the "Urfam Alam Lestari" urban farming group in Balearjosari, Blimbing District, Malang City, Indonesia, found that although the group cultivates multiple plots producing vegetables and fruit, it lacked digital media to market and sell its harvest, relying only on a WhatsApp group and unable to scale up sales. In response, a community-service team provided a mobile-application solution for marketing and sales, implemented through discussion, design of marketing/sales media, training and mentoring, and evaluation.