Urban Farm DB
Research catalogue
Database research record2022·Indonesia (Jakarta)

Pendampingan dan pelatihan Komunikasi Pemasaran Digital pada Kelompok Wanita Tani D'Shafa Kecamatan Duren Sawit, Jakarta Timur

Petronela Dakdakur, Mahasin Mu'ammar, Melanie Nanda Thania, Woro Harkandi Kencana, Meisyanti Meisyanti, Yunita Sari

IKRA-ITH ABDIMAS

Urban Farm DB summary

This service activity delivered training and mentoring in digital marketing communication to KWT D'Shafa, a women farmers' group managing a small plot of land for urban farming in Duren Sawit, East Jakarta, to address a lack of knowledge about promoting the group and its urban farming output. Through the training, the group learned to manage a Google Site platform for marketing and order-taking, and received content-creation training for promoting activities and products via Instagram, YouTube, Facebook and TikTok accounts.