PENDAMPINGAN MANAJEMEN PEMASARAN BERBASIS URBAN FARMING+ KEPADA PELAKU USAHA HIDROPONIK ORGANIK DI MAOSPATI MAGETAN

Urban Farm DB summary

This community service program addressed the critical constraint of limited marketing capability affecting small-scale organic hydroponic enterprises in Maospati, Magetan, Indonesia. Using a Participatory Action Research approach, the Urban Farming+ empowerment model improved the partner's marketing capability, strengthened product quality management, and facilitated initial business linkages. The study indicates that despite adequate production capacity, limited marketing remains a significant challenge for these enterprises.