Pendampingan Pengembangan Identitas Visual, Kemasan, dan Pemasaran Digital pada KWT Kedurus Asri, Kelurahan Kedurus, Kota Surabaya, Jawa Timur

Urban Farm DB summary

This community outreach report describes a four-month support program for KWT Kedurus Asri, a women's farmer group operating an urban-agriculture-based production business in the Kedurus neighborhood of Surabaya, Indonesia, aimed at developing a visual identity (logo, color palette, typography), improving product packaging, and building digital marketing capacity through social media and online marketplaces. Methods included observation, in-depth interviews, focus group discussions, participatory design workshops, and ongoing mentoring. The program reports that the group achieved a more cohesive brand identity, packaging meeting food labeling standards, and active social media accounts with planned promotional content, with sales volume increasing by 35% during the support period.