Urban Farm DB
Research catalogue
Database research record2022·Indonesia

Pendampingan Promosi Online Sayuran Hidroponik Mom's Farm Di Kampung Nagreg

Trifenaus Prabu Hidayat, Christine Natalia, Agustinus Silalahi, Andre Sugioko, Marcellina Chyntia

Jurnal Pengabdian Masyarakat Charitas

Urban Farm DB summary

This report describes a community-service program by the Faculty of Engineering at Atma Jaya Catholic University of Indonesia, in partnership with Sampora Village's Nagrek hamlet, focused on Mom's Farm, an organic hydroponic and urban-farming vegetable business. The business faced unclear and inefficient distribution to consumers, which was seen as a cause of reduced income for its farmers, and the program provided online marketing assistance using digital marketing apps such as Grab and Tokopedia.