PENGARUH MOTIF URBAN FARMING TERHADAP PERILAKU PENGGUNA MEDIA SOCIAL SEBAGAI CYBER EXTENSION

Urban Farm DB summary

This research analyzed the influence of urban farming motives on the behavior of urban farming practitioners in using social media as a cyber extension in Makassar City, Indonesia. Questionnaires were administered to 50 respondents, and regression analysis was employed. Results indicated that urban farming motives have a significant relationship and influence on online media usage behavior for seeking urban farming information. This motive affects the choice of social media platforms and influences respondents' attitudes and knowledge after receiving information.