Pengaruh Pengetahuan, Persepsi, dan Sikap Terhadap Minat Beli Rumah Berkonsep Urban Farming Makassar

Urban Farm DB summary

This quantitative study, with 202 respondents in Makassar, Indonesia, analyzed the effect of knowledge, perceptions, and attitudes on consumer intention to buy houses with an urban farming concept. Data was processed using SPSS and SEM with a PLS approach. The knowledge variable did not directly affect consumer buying interest, but it did indirectly affect it when mediated by attitude and perception variables. Perception and attitude variables had a significant direct effect on consumer buying interest, and high prices were also found to affect buying interest.