PENGELOLAAN KOMUNIKASI KELOMPOK WANITA TANI CEMPAKA SEBAGAI STRATEGI MENINGKATKAN KETAHANAN PANGAN DAN PEREKONOMIAN KELUARGA

Urban Farm DB summary

In Indonesia, this study analyzed the role of communication management in the Cempaka Women Farmers' Group as a strategy to improve food security and family economy through urban farming programs. A descriptive qualitative research method was used, conducting field research through direct observation, interviews, and documentation. The findings indicated a need for mentoring, which can be achieved through business management training to maximize the economic value of harvests and processed products, utilizing web-based applications for recording members, harvests, and sales, and digital marketing communication to promote the group and build brand awareness for their products.