Pengembangan Model Usaha Tanaman Hidroponik Melalui Pemanfaatan Teknologi Tepat Guna Berbasis Media Informasi Pada Komunitas Umkm Pertanian Perkotaan

Urban Farm DB summary

This study developed a hydroponic plant business model using information-based appropriate technology for urban agricultural UMKM communities in SERPIS KRPL, Wonocolo, Surabaya, Indonesia. Employing the ADDIE method, the research quantitatively measured the effectiveness, efficiency, and attractiveness of the developed products. Validation tests showed high scores: content expert validation at 81.29%, media and design expert validation at 96.43%, and individual trials at 81.67%. The developed website and social media successfully met the communication needs of the UMKM KRPL SERPIS community and diverse online users for their business processes.