PENGGUNAAN MEDIA KOMUNIKASI DALAM SOSIALISASI PROGRAM URBAN FARMING DI KOTA SURABAYA

Urban Farm DB summary

This descriptive qualitative study in Surabaya, Indonesia, investigated the communication media used for socializing urban farming programs to poor families across 31 sub-districts. The research found that the Surabaya City Agriculture Office did not use mass media, instead relying on direct, interpersonal communication and technical guidance from facilitators. Messages focused on cultivating short-harvest vegetables in narrow yard spaces to support household food security and increase green spaces.