Perceived value in community supported agriculture (CSA)

Urban Farm DB summary

This research conceptualized and validated a construct of perceived value in Community Supported Agriculture (CSA) and investigated its influence on consumer satisfaction and loyalty. The study used a sample of 198 consumers from five CSA farms in Beijing, China, applying partial least squares (PLS) for analysis. Findings indicate that perceived value in CSA is a formative, multi-dimensional, third-order construct, with a direct positive effect on consumer loyalty and an indirect effect mediated by consumer satisfaction.