Personal Trust and System Trust in the Sharing Economy: A Comparison of Community- and Platform-Based Models

Urban Farm DB summary

This study compares two models, Community Supported Agriculture (CSA) and Airbnb, to illustrate how trust is formed differently in the sharing economy. In CSA, trust is built through personal relationships and face-to-face communication, while Airbnb promotes trust through its system and technological innovations. A conceptual analysis, adopting Niklas Luhmann's distinction between personal and system trust, describes two different modes of trust formation.