Database research record1970·United States
Radio Use of Urban-Agricultural Public Service Announcements
Clifford W. Scherer
Journal of Applied Communications
Urban Farm DB summary
A 1970 article situates the traditional rural orientation of agricultural extension audiences historically, noting that 66% of the U.S. population was rural when the land-grant colleges were established, and that more than a quarter of the population still lived on farms 52 years later when the Smith-Lever Act created the Cooperative Extension Service. The abstract text provided contains only this historical background and no specific findings about the actual use of radio public service announcements for urban agriculture.