Recruiting and Retaining Shareholders for Community Supported Agriculture in Texas

Urban Farm DB summary

This mixed-methods study explored how Texas CSA shareholders received local food information and how CSA owners recruited and retained members, given retention rates of 20-70% nationwide. Data from an online survey of three Texas CSAs and interviews with owners showed shareholders preferred daily/weekly information searches via websites and interpersonal communication. Owners used local media, events, and word-of-mouth for recruitment, and weekly email newsletters for retention.