Database research record2020·United States
Red Stick Farms: Planning for the Future
Maria Bampasidou, Whitney R. McKinzie, Bampasidou, Maria, McKinzie, Whitney R.
AgEcon Search (University of Minnesota, USA)
Urban Farm DB summary
This teaching case study examines Red Stick Farm, a family-operated, small-scale urban farm in greater Baton Rouge that has operated for three years, as its operators weigh two mutually exclusive growth strategies: expanding the customer base through a community-supported agriculture (CSA) program or increasing production capacity by acquiring more land. It is structured as classroom material guiding students through strategic business planning practices, including defining a mission statement, assessing strengths and threats, and identifying risks.