The roles of Malaysian university-of-the-future in digital era: engagement in community to improve B40 youth wellbeing through urban farming programme anddigital entrepreneurship

Urban Farm DB summary

As part of Malaysia's "University-of-the-Future" (UotF) concept, this paper designs an approach to improving the wellbeing of low-income (B40) youth by normalizing an urban farming programme and expanding economic opportunity through digital entrepreneurship, using a literature review together with a Business Model Canvas (BMC), a Value Proposition Design Canvas (VPC), and surveys of participants for feedback. It reports using these tools to formulate both an initial and a validated version of the BMC and VPC.