Satisfaction in the context of customer co‐production: A behavioral involvement perspective

Urban Farm DB summary

This exploratory field study, drawing on community theory, examined whether engagement in co-production activities in Community Supported Agriculture (CSA) leads to greater product satisfaction for consumers. Results indicated that two types of value co-creation—commitment to co-production and behavioral involvement in product-related activities—were positively correlated with product satisfaction. These findings support the notion that value co-creation provides value for consumers.