Segmentation and Preference Analysis of Urban Farming Patterns

Urban Farm DB summary

This study segmented urban farming patterns and analyzed preferences using two-step cluster analysis, chi-square analysis, and ANOVA, based on face-to-face surveys from 9 urban farms. Three clusters were identified: 'hobby-oriented farming', 'producing-oriented farming', and 'multipurpose farming'. Significant differences were found among these groups regarding age, presence of children under 14, household income, and housing type, indicating that urbanites' farming patterns vary with socio-demographic profiles.