“SITUS MEDIA SOSIAL DAN GERAKAN SOSIAL” (Studi Deskriptif Strategi Komunikasi Gerakan Indonesia Berkebun dalamMensosialisasikan Urban Farming)

Urban Farm DB summary

This study descriptively analyzed the communication strategies employed by the Gerakan Indonesia Berkebun (Indonesia Gardening Movement) to disseminate urban farming through social media sites. Using a qualitative descriptive research method, it investigated the socialization process on Facebook, Twitter, Yahoo Mailing List, and YouTube. The findings identified communication strategies including the roles of administrators and moderators, participatory message strategies, and media integration strategies. Facebook and Twitter served as forums for urban farming socialization to the general public, while the Yahoo Mailing List was crucial for activists' socialization and movement formation.