Strategi dan Model Komunikasi Lingkungan Komunitas Makassar Berkebun Dalam Memperkenalkan Konsep Urban Agriculture Di Kota Makassar Sulawesi - Selatan

Urban Farm DB summary

This qualitative study examines the environmental communication strategies and models used by Makassar Berkebun, an urban farming community in Makassar, South Sulawesi, Indonesia, to introduce the concept of urban agriculture, drawing on interview and literature data analyzed descriptively through an environmental communication and urban agriculture framework. It finds the community applies four types of communication strategy, socialization, campaign, education and training, to realize its vision and mission, and that the communication model used is a mechanistic and interactional one based on David K. Berlo's (1960) and Schramm's (1954) communication models.