Strategi Komunikasi Digital Dalam Mengembangkan Urban Farming Sebagai Solusi Lingkungan Berkelanjutan
Dina Oktavia, Yuni Amelia, Fitri Ammara Azhar, Radha Alizha, Widya Natasya, Nayla Putri Abdullah
Warta Dharmawangsa
Urban Farm DB summary
Using descriptive qualitative methods combining literature review, observation, and interviews with urban farmers, mainly in Medan, Indonesia, and other major cities, this study analyzed urban farming business opportunities built on organic waste management as a form of green entrepreneurship. Converting organic waste into compost was found to reduce production costs, increase soil fertility, and support a circular economy, making urban farming a potentially profitable and environmentally friendly business opportunity. Young people play a strategic role in this development through innovation, digital technology use, and strengthening community networks, but limited knowledge, capital, and policy support remain ongoing challenges.