STRATEGI PENGEMBANGAN PERTANIAN PERKOTAAN DI KECAMATAN BANJARSARI KOTA SURAKARTA

Urban Farm DB summary

In Banjarsari District, Surakarta City, 35 farmer groups practice urban agriculture, but only 9 of them are active. This study was conducted to identify internal and external factors and determine alternative and priority development strategies. Results from IFE, EFE, IE, SWOT, and QSPM matrix analyses showed that the main strength was innovation in various processed products, while the main weakness was a lack of courage to take risks. The prioritized urban agriculture development strategy identified was marketing products online through marketplaces and social media.