STRATEGI PENGEMBANGAN URBAN FARMING “BURUAN SAE” MANG ODED DI KELURAHAN LINGKAR SELATAN KECAMATAN LENGKONG KOTA BANDUNG

Urban Farm DB summary

A descriptive qualitative study of "Buruan SAE" Mang Oded, one of the "Buruan SAE" urban farming groups promoted by the Bandung City Agriculture and Food Security Agency, Indonesia, to address food availability. The group faced obstacles including a lack of community participation and stagnating business development. The study identifies the internal and external factors influencing its development and determines an appropriate development strategy, using interviews, observation, and documentation with the group's decision-makers, analyzed with IFE, EFE, IE, SWOT, and QSPM matrices. The IFE matrix produced a total score of 2.843 and the EFE matrix a total score of 3.066, indicating that both internal and external factor conditions were above average. The group's current position on the IE matrix falls in cell II, corresponding to a Growth and Build strategy. From the SWOT matrix, four alternative strategies were derived and ranked using QSPM: (1) using social media and creating new innovations, (2) optimizing land use, (3) using distinct labels or brands and expanding product types, and (4) maintaining market and cooperative relations with the government.