Sustainable Entrepreneurship Emergence as Practice: A Multi-Level Pathway Model

Urban Farm DB summary

This study investigated the emergence pathways of Sustainable Entrepreneurship (SE) through a qualitative multiple-case analysis of hydroponic ventures in the urban agriculture sector of the Jakarta Metropolitan Area, Indonesia. Data were collected via in-depth interviews, field observations, and document analysis, with thematic analysis conducted across individual, process, firm, and contextual environment levels. Findings revealed an alternative SE pathway, departing from intention-led models, where SE is triggered by personally meaningful concerns and evolves through organic growth, leading to the development of a multi-level pathway model illustrating two SE emergence pathways, whether intentional or reflexive.