Sustainable entrepreneurship: Insight from a case study of hydroponic business in Urban Indonesia

Urban Farm DB summary

A multiple-case study examined sustainable entrepreneurship (SE) among hydroponic entrepreneurs in the Jakarta urban region of Indonesia (Jabodetabek). Data was collected through in-depth interviews, field observations, and documentation. Findings indicate that SE emerges from personally meaningful concerns and evolves through adaptive, relational practices shaped by local conditions, with sustainability represented as a contextual response rather than a premeditated strategy.