Using Text Messages to Promote Engagement in a Subsidized Community Supported Agriculture Program for Head Start Families

Urban Farm DB summary

A study in the United States evaluated the effect of text message reminders on farm share pickup rates among Head Start parents participating in a subsidized community supported agriculture program. While pickup rates were high for both text messaging and no text messaging groups, with 96% vs 92% within two days and 69% vs 62% on the day of delivery, no statistically significant differences were found between the groups. The study's ability to isolate the effects of text messages was limited because program coordinators used multiple methods to promote parent participation.