Database research record2021·Global
Trend Analysis of Grow-Your-Own Using Social Network Analysis: Focusing on Hashtags on Instagram
Yumin Park, Yong-Wook Shin
Journal of people, plants, and environment
Urban Farm DB summary
A study analyzed the trends and network structure of 'grow-your-own (GYO)' activities by collecting 6,388 Instagram posts containing '#gyo' and '#growyourown' hashtags from June 13, 2020, to April 13, 2021, using social network analysis. The results showed that users expressed preference and interest in GYO through various word combinations, positive emotions and pride through gardening-related hashtags, and participated in urban gardening, indicating trends towards self-sufficiency and sustainable living.