Understanding consumer values of participants in a cost-offset community supported agriculture (CSA) program

Urban Farm DB summary

A survey was conducted among 172 shareholders and non-shareholders of an employer-sponsored CSA voucher program at the University of Kentucky to understand consumer values influencing their decision to join a CSA. Best-worst scaling analysis showed that subscribers were primarily interested in product quality and local economic impacts, while those who declined a CSA focused on perceived food affordability.