Understanding Markets and Marketing Strategies, and Challenges in Locally Grown Fresh Produce Industry

Urban Farm DB summary

An exploratory study of existing literature on locally grown food systems identified common findings, recommendations, and proposed priorities, key variables, and relationships for future research. Findings indicate that local food marketing through farmers' markets and Community Supported Agriculture, along with the benefits of local food systems to local economies (an ongoing debate), heavily dominate the literature. Prior studies commonly reported enthusiasm for locally grown fresh produce but presented diverging results regarding significant consumer characteristics.