Urban Farming Competitiveness in Jakarta City in the Digital Era

Urban Farm DB summary

This study analyzed the simultaneous and partial effects of competitiveness variables, measured by production, capital, and labor, on digital technology strategies and their impact on the income of urban farming MSMEs in Jakarta City, Indonesia. Using OLS Multiple Regression, the survey found that products, capital, and labor simultaneously have a positive effect on digital technology strategy, but product competitiveness has no real effect. Capital and labor competitiveness play a positive role in determining digital technology, and digital technology strategies positively impact farmers' income.