Urban Farming Design Patterns in Landscape Architecture and the Influence of Marketing Innovation on Economic Sustainability in Malang City

Urban Farm DB summary

This study analyzed the impact of marketing innovation on the economic sustainability of urban farming in Malang City. Using a quantitative approach, it involved 86 urban farming practitioners selected via purposive sampling, with product, price, and distribution innovation as independent variables and economic sustainability as the dependent variable. Multiple linear regression showed that the three independent variables partially and simultaneously had a positive and significant effect on urban farming's economic sustainability. Product innovation was the most dominant factor, and the regression model had an R² value of 0.713.