Who Does Not Attend Farmers Markets and the Community Supported Agriculture (CSA) Programs?

Urban Farm DB summary

Using data from 172 consumers responding to a 2020 mail survey in the Southcentral Kentucky region, USA, a study applied Multinomial and Ordered Logit models to analyze farmers market attendance and likelihood of participating in a Community Supported Agriculture (CSA) program. Relative probabilities for 'never attend,' 'attend occasionally,' and 'attend frequently' were 55%, 29%, and 16% respectively, with male consumers, rural residents, primary shoppers, and those with a 2-year associate degree less likely to attend farmers markets, while more educated consumers and those satisfied with prior market experiences attended more frequently. Consumers interested in using an app to purchase fresh produce were more likely to attend farmers markets and join CSA programs, while rural residents were less likely to join a CSA program.