Willingness to Pay for Smartphone-Based Plant Care Advisory Services: Evidence from Dang Xa Urban Area, Hanoi, Vietnam

Urban Farm DB summary

This research assessed the willingness of 115 residents in Dang Xa Urban Area, Hanoi, Vietnam, to pay for smartphone-based plant care advisory services. Employing the Contingent Valuation Method (CVM) combined with the Technology Acceptance Model (TAM), the study found that residents' awareness of these services is still quite limited. The average willingness to pay (WTP) was approximately 37.83 thousand VND/month, with service pricing, gender, household income, the number of people over 60 years old in the household, and occupation identified as influencing factors.