Research & reports

Peer-reviewed research and reports on community urban agriculture, food education, composting, welfare and more.

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Pengembangan Pemasaran Digital Berbasis Media Sosial Instagram Untuk Meningkatkan Daya Jual Hasil Produksi Pada Kelompok Tani Urban Farming “Keputih Bersemi” Kelurahan Keputih, Kecamatan Sukolilo, Kota Surabaya
2024
Brilliant Adam Ramadhani, Shalahuddin Fathan, Jessica Putri Margaretta, Putri Wahyu Pebrianti, Ika Sari Tondang, Nuriah Yuliati · Kegiatan Positif Jurnal Hasil Karya Pengabdian Masyarakat · Indonesia (Surabaya)
The Urban Farming Group "Keputih Bersemi" in Keputih, Surabaya, faces challenges in optimally selling and distributing its produce, such as pak choi and lettuce, due to conventional marketing methods. The majority of group members are elderly and unfamiliar with technology, limiting sales and distribution. The abstract suggests that digital marketing via Instagram and WhatsApp could increase visibility and sales.
Economic viabilityCommunityEconomicsElderlyDigital agriculture
Read source →DOI: 10.61132/kegiatanpositif.v2i3.1094

Research & reports — Urban Farm DB