31VENTURES x Share-batake (Agrimedia) Staff Farming Pilot
Tokyo, Japan · Operator: 三井不動産（31VENTURES）／ 株式会社アグリメディア（シェア畑）
Overview
31VENTURES, Mitsui Fudosan's venture arm, ran a 2023 staff farming pilot using Share-batake, the rental farm of portfolio company Agrimedia. Group employees joined by open call and grew vegetables from sowing to harvest to test whether farming improves internal communication. The investment marked Mitsui adding 'farming-based town building' as a focus area.
Citizen participation
Employees recruited across the Mitsui Fudosan Group took part in actual vegetable growing — from sowing in Sept 2023 to harvest in Dec 2023 — on plots of Share-batake, the supported rental-farm run by portfolio company Agrimedia, as a pilot testing whether farming boosts internal communication. Via its CVC (31VENTURES) investment, Mitsui frames 'farming-based town building' as a focus area.
Operating model
Mitsui's CVC (31VENTURES) invested in and partners with Agrimedia, using the Share-batake supported rental-farm model (matching landowners with urban residents) for a corporate pilot / internal program.
Impact
Farming participation activated internal communication and helped expand Share-batake's corporate sales, as part of Mitsui's push for 'farming-based town building.'
Crops
- 夏野菜
- 冬野菜
Scale
サポート付き貸農園シェア畑の区画を利用
Sources（3）
This entry is compiled from the public sources, official sites and research below.
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