Keeping it in proportion: Impact measurement for small charities

Urban Farm DB summary

A January 2016 briefing from the UK think tank NPC, summarising a seminar for small charities held on 9 July 2015. It starts from the reality that, unlike larger charities with dedicated evaluation staff and budgets, small organisations tend to share measurement duties among staff or leave them on a chief executive's long to-do list. It argues that good impact measurement helps concentrate limited resources on activities that work and helps attract funding, but must be kept in proportion to the scale of the work, and sets out NPC's four-pillar approach beginning with mapping a theory of change.